Your story can begin before Christmas day.

Prepare. Read. Try it.

Sign in with a parent account in the separate Before the Magic app. Registration is open, including for new parents, while invited families are testing the product. Accounts, preparation of every story and private rehearsal are free.

Choose Santa or Baby Jesus, a destination, language and local times. Turn the prepared messages into your own letters and approve the wording. Check the child’s view and parent controls in rehearsal. Saving preparation or rehearsing does not start the actual day.

Schedule a particular day when you are ready.

The scheduled day of the selected journey costs CZK 99, €4 or US$4 once. Payment comes at scheduling, not as a subscription or a per-message charge. Editing and rehearsing an already paid story do not require another payment. Any complimentary membership access appears in your account.

Read the purchase terms before paying. The finale still waits for the parent to confirm the presents; the phone and planned time cannot check the room for you.

Prefer a first look?

The public sample opens without an account. Its family, illustrated map and letters are fictional. You do not enter your own destination or text there. It introduces the idea; private rehearsal in the app plays your saved story.